|Rating||:||4.11 (949 Votes)|
|Number of Pages||:||784 Pages|
Professors or administrators, please do not make your students purchase this textbook. It is a waste of time. I would like to preface that my rating of this book does not coincide with my grade (an A), nor does it coincide with the quality of the professor (who I thought was very interesting as she brought many concepts of the workplace with her).I purchased this textbook (used, thankfully) for a semester of Marketing. I hoped that the book would give unique perspectives to the world of marketing, or at least give the reader a feel for it. Instead, I received a book about VERY basic marketing practices that was loaded with fluff and unnecessary pages.On a high level, the book is structured as you wou. Don't be fooled Faith Percy This is the same book as Principles of Marketing by the same author. Pretty much identical. My instructor required Principles of Marketing on his syllabus and then directed us to buy Contemporary Marketing in an email, so I bought both. Stupid, stupid. Well, I guess the book is about marketing and calling the same book two different titles to sells more.. Great Textbook for Marketing Students Smile! Great product, happy with purchase. My college class actually required a more recent edition, but the professor allowed the 2013 edition for students to save money :). Content is almost completely the same as the 2015 edition, though the chapters are arranged differently. Great graphics and accounts, text is relatively simple to understand. Overall good purchase!
Contemporary Marketing by Boone & Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.
In addition to writing, Dave and Gene have been partners in several entrepreneurial ventures. Gene and Dave became longtime co-authors; together they have produced more than 50 books. Kurtz has taught at a number of major U.S. . Over the years, students and colleagues at the University of Tulsa, the University of South Alabama, and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Dave has lectured extensively throughout North America, Europe, Asia, and Australia. Boone. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.David L. and foreign universities, and collaborated on writing best-selling books with Louis E. Many marketing instructors k
After a long and distinguished career, Louis E. Over the years, students and colleagues at the University of Tulsa, the University of South Alabama, and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Kurtz has taught at a number of major U.S. Dave attended Davis & Elkins College in Elkins, West Virginia for four years, and was then accepted by the graduate business school at the University of Arkans