Enchantment: The Art of Changing Hearts, Minds, and Actions
|Rating||:||4.71 (542 Votes)|
|Number of Pages||:||240 Pages|
It converts hostility into civility and civility into affinity. It transforms situations and relationships. Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. It changes skeptics and cynics into believers and the undecided into the loyal.Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.
He ends each chapter with an anecdote that illuminates the effectiveness of his techniques—while it's not original, it's effective. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world.Kawasaki makes good use of subheads and bullet points, rendering information in a searchable format. The author's trademark light and airy style is on display, but it's his humor and empathy that makes the heavy use of BusinessSpeak and buzzwords more easily palatable.Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs.. Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition, 2011, etc.) transforms the otherwise exhausted and overwrought tropes
He lives in Silicon Valley with his wife and four children. . Guy Kawasaki is the former chief evangelist of Apple. He is also the cofounder of Alltop and a founding partner at Garage Technology Venture. His nine previous books include the international bestseller The Art of the Start, as well as Reality Check and The MacintoshWay
"Not Enchanted" according to Chris Reich. If you read a lot of books you eventually run into the same material fairly often. That's the case for me with "Enchantment". While I generally admire Guy's work, I was not enchanted with this book.It is extremely basic stuff. Smile, firm handshake, don't dress like a slob---enchanting? Steve McQueen and his wife are returning to LA from Las Vegas by car and she needs to relieve herself. There's a line at the gas station restroom so she tells the gals in line that there's a movie star out front---the crowd runs to see the stars and sh. Great Tips for Business and life. Great ideas but practical from real life experience Ideas stimulated my thinking and started using many ideas in my business right away. Thanks Guy. Prabhakar S. Kotla said Total Rip Off. Lately both Guy Kawasaki and Seth Godin has been writing books for the sake of writing. I have due respect for both of them but there is nothing new in this book, rather its boring and waste of valuable time. There are no hard and fast rules to build great companies, Google followed its own philosophy to build a great search engine and likewise Apple followed its own philosophy to build great products. Its a good thing to reason what steve jobs will do /what Bill gates will do but there is no guarantee that they both will succeed at i