Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing

[Peter Fisk] ☆ Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing ✓ Read Online eBook or Kindle ePUB. Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing A great book for anyone wanting to look forward and crystallise A great book for anyone wanting to look forward and crystallise ideas. Its easy to read lots of books without actually creating any actions. This book with its lab canvases encourages you to start applying your ideas at the end of chapters. By the end of the book you have a raft of well considered ideas and information in full context. Highly recomme]

Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing

Author :
Rating : 4.29 (911 Votes)
Asin : 1118956974
Format Type : paperback
Number of Pages : 314 Pages
Publish Date : 2017-05-04
Language : English

DESCRIPTION:

“Gamechangers takes you into the mindset of those who shift the parameters and make vital changes in the markets. By taking a look at what makes them innovative and inspirational, you can make your own mark and become a Gamechanger yourself” (Talk Business, February 2015)“This book is called Gamechangers for a reason: it's utterly inspirational and is guaranteed to change the way you view your business and brand.” (B2B Marketing, March 2015)“a wealth of knowledge, insight and evidence to learn from” (The Marketing Society, April 2015)“Produced in wide format and attractively illustrated, Fisk’s book is a richly researched work on this interesting subject, well thought out and highly engaging.” (The Irish Times, May 2015)

A great book for anyone wanting to look forward and crystallise A great book for anyone wanting to look forward and crystallise ideas. It's easy to read lots of books without actually creating any actions. This book with its "lab canvases" encourages you to start applying your ideas at the end of chapters. By the end of the book you have a raft of well considered ideas and information in full context. Highly recomme

The book is supported by a range of seminars, workshops and digital resources.Gamechangers offers guidance on:Thinking smarter and acting fasterEmbracing the new tricks of businessUnderstanding how gamechangers dream and disruptDelivering practical results and winning. Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better?Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. Most of all they have great ide