Going for Gold! A Complete Marketing Strategy for Speakers
|Rating||:||4.95 (988 Votes)|
|Number of Pages||:||221 Pages|
Co-author Cathleen Fillmore is an award-winning writer and professional speaker. Susan is also the author of numerous articles concerning Marketing on the Internet, Export Marketing, as well as the Internet and Business. Susan is the founder and President of Connex Network Inc., a thriving Internet marketing and E-Business consulting firm. Cathleen is also the founder and past-president of the Halifax chapter of the Canadian Association of
A much needed book for speakers Carmen Leal If I could choose one book to recommend for those pursuing a speaking career it would be Going for Gold! A Complete Marketing Strategy for Speakers by Susan Sweeney, Cathleen Fillmore. This book is filled with practical suggestions whether you are just starting out or already an established speaker.Fillmore and Sweeney outline 10 key steps needed to turn your speaking into gold. Developing a promotional kit, working with bureaus, forming strategic alliances, and determining your fee structure are just a few of the topics covered. The second part of Going for Gold! A. Great resource for speakers and non speakers! A Customer This is the perfect book for those just beginning or already into their business as a speaker. Even those not in the speaking business can benefit from this book. This book gets into what companies look for in a speakers, what you should charge and how to be a great speaker. The second half is an excellent source for marketing online. Shows you what to do and what not do. A must have for speakers and non speakers alike!
It’s a treasure house of goodies!” -- Tom Stoyan – Canada’s Sales Coach. “A “must read” for anyone looking to learn more about the industry and how to best focus their marketing energy.” -- Christine Moss - Idea Connection Speakers Bureau“Content-rich and full of practical strategies for success as a professional speaker, this book is essential reading” -- Robin Sharma - Author of the #1 Bestseller “The Monk Who Sold the Ferrari”“Wish this book had been available when I started this business years ago
- Develop a dynamic promo kit - Warm up your cold calls - Maximize bookings by working with bureaus - Implement your own PR campaign - Determine what to charge and when to raise your fees - Multiply yourself with products - Form strategic alliances - Develop multiple sources of income - Increase traffic to your Web site - Find lists that target your prospects - Advertise online - Implement an online PR campaign - Stay on top of the search engines. Going for Gold! Covers the spectrum from A to Z – from getting started to putting a customized Web marketing strategy in place. Leave your competition in the dust with this state-of-the-art advice on marketing via your Web site. Any speaker, whether advanced or beginning, will find this cutting edge information invaluable to building and increasing momentum in their business. Continue your path to the pinnacle and develop multiple sources of income. Kick-start your career as a professional speaker by following these 10 essential steps