Grouped: How small groups of friends are the key to influence on the social web (Voices That Matter)

Read [Paul Adams Book] * Grouped: How small groups of friends are the key to influence on the social web (Voices That Matter) Online ^ PDF eBook or Kindle ePUB free. Grouped: How small groups of friends are the key to influence on the social web (Voices That Matter) The web is undergoing a fundamental change. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it’s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.This book pulls together the latest research from leading universities and technology companies to describe how people a

Grouped: How small groups of friends are the key to influence on the social web (Voices That Matter)

Author :
Rating : 4.13 (845 Votes)
Asin : 0321804112
Format Type : paperback
Number of Pages : 168 Pages
Publish Date : 2013-02-19
Language : English

DESCRIPTION:

Joseph Smarr said Required knowledge for everyone, not just marketers. Grouped is a well-written, concise, and relevant summary of the latest thinking in social networking and social influence. It's like the crib notes to a four-year degree in social psychology and sociology. Beautifully laid out and designed to be easily consumable, it quickly covers the fundamental ideas and research about how and why we connect with one another, how ideas spread, how we make decisions, and why this all means that "permission marketing" through social networks is likely to be more relevant and effective than current "interruption marketing" of mass med. The key to social media? Focus on behaviors! Giselle S Paul Adams breaks down the complexities of social media by telling us to focus on behavior rather than technology. People behaving exactly as they have for centuries- social media is just an example of technology catching up. He has some really fascinating insights to back this up (ex. the brain can only store 150 relationshipsdirectly proportionate to the average number of friends on Facebook). This book really lowers the barriers to understanding social media and its implications on marketing. Totally worth the 4-5 hours it takes to read this. I suspect this will so. "Well researched, succint examination of how and why social media is growing and what it means for marketers" according to D. Verma. This fairly easy to read book discusses how and why social media is growing. The POV is that this is not a fad but an outcome of basic human instincts around socialization. There are well researched and well argued claims that organizing information and the web around people's social networks is the natural and inevitable consequence of how people have always behaved. It remains to be seen whether this is "inevitable" but the author presents persuasive arguments for why this makes sense.There is good content about how the networks interact; what people like to share,

He is a researcher and designer, currently working as the Global Brand Experience Manager at Facebook. He has worked in the user experience field for the last 11 years, as a product designer with Dyson, a consultant for clients including Vodafone, the BBC, and the Guardian, and as a researcher in the fields of social behavior and technology across Europe, the U.S., and Asia.For more information on Paul’s work, visit his site ThinkOutsideIn . About the Author Paul Adams is widely recognized as one of the leading thinkers on the social web. Prior to Facebook, Paul led Google’s social research team, where his work influenced the direction of Google+, and where he also worked on Gmail, YouTube, and Mobile

The web is undergoing a fundamental change. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it’s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. For tens of thousands of years we’ve been social animals. The web, which is only 20 years old, is simply catching up with offline life.From travel to news to commerce, smart businesses are reorienting their efforts around people–around the social behavior of their customers and potential customers. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.. The reason for this shift is simple

Prior to Facebook, Paul led Google’s social research team, where his work influenced the direction of Google+, and where he also worked on Gmail, YouTube, and Mobile. Paul Adams is widely recognized as one of the leading thinkers on the social web. He is a researcher and designer, currently working as the Global Brand Experience Manager at Facebook. He has worked in the user experience field for the last

OTHER BOOK COLLECTION