Let My People Go Surfing: The Education of a Reluctant Businessman
|Rating||:||4.80 (927 Votes)|
|Number of Pages||:||272 Pages|
He describes a series of wrenching decisions through which he and Patagonia management team navigated in 1991, as sales growth stalled while capital and operational expenses sprinted ahead. How many other shy French-Canadian boys become surf-and-climbing bums, then blacksmiths forging their own play tools, and eventually founders of world-renowned sports equipment and apparel companies like Patagonia? How many other heads of multi-million dollar enterprises open their memoirs by stating bluntly, "The Lee Iacoccas, Donald Trumps, and
Laurie Robinson said It is so refreshing to read this book and know that good things are happening. Yvon looks at the world and the folks that live here with clarity and imagination. He is a captive learner of nature. It is so refreshing to read this book and know that good things are happening.. Amazon Customer said Amazing. A great book I will highly recommend it, it gives you a different perspective about business and life. Great for entreprenuers and people concerned about enviroment. Class V; an arrow aimed at the soul of business. Flynbike From the opening sentence, the founder of Patagonia (and a small galaxy of other outdoor equipment spin offs) takes dead aim at all that is wrong and corrupt with both business and consumerism. With the credibility of success and profit below him, he stakes out a summit from which he surveys the route his company he and his company have taken over the
Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.A newly revised edition of Let My People Go Surfing is available now.