Making The News: A Guide For Nonprofits And Activists

Download * Making The News: A Guide For Nonprofits And Activists PDF by # Jason Salzman eBook or Kindle ePUB Online free. Making The News: A Guide For Nonprofits And Activists S. E. Soons said Everyone in non-profit should read this book. Outstanding on all fronts. No jargon - all facts. Salzman shares his secrets and tells you how to figure out making your work into news. In this image-crazed age, this book is a must.. So impressed I hired the guy Duane Peterson Gearing up a new issues education/activist organization, I read this invaluable tome. Then I called its author (Jason Salzman) to find proteges of his whom I might hire on the East Coast. After talking with h

Making The News: A Guide For Nonprofits And Activists

Author :
Rating : 4.45 (554 Votes)
Asin : 0813368987
Format Type : paperback
Number of Pages : 320 Pages
Publish Date : 2016-11-07
Language : English

DESCRIPTION:

S. E. Soons said Everyone in non-profit should read this book. Outstanding on all fronts. No jargon - all facts. Salzman shares his secrets and tells you how to figure out making your work into news. In this image-crazed age, this book is a must.. So impressed I hired the guy Duane Peterson Gearing up a new issues education/activist organization, I read this invaluable tome. Then I called its author (Jason Salzman) to find proteges of his whom I might hire on the East Coast. After talking with him over a couple weeks, I hired him and have tremendously benefitted from his experience, wisdom and creativity. Not often we can hire the guy "who wrote the book." If you can't hire him yourself (try though), his book lays out the science and art of garnering media for you to tout your ca. "The best "How to Get Publicity" book period!" according to Umbra@idt.net. Not just for activists! A very easy and engaging read! Teaches by example,(and lots of them) not just theory. Excellent examples of press releases. Each chapter is a small book onto itself! Everything is easy to find. Absolutely no dead wood! Even the "Resources" section at the end is worth the price of the book!Paul Pamias Umbra@idt.net

Rather than rant, Making the News simply shows how to play the game. -- The Nation, Harvey Wasserman

With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. Simple, complicated, cheap, funny, flashy—ideas for all kinds of media events are described.. Making the News also contains unique advice on how to create newsworthy visual imagery. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more

He lives in Denver, CO.. Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch

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