Matchmakers: The New Economics of Multisided Platforms
|Rating||:||4.42 (533 Votes)|
|Number of Pages||:||597 Pages|
Carla Salman Martinez said Revealing and inspiring book. Want to understand what is behind the most disruptive entrepreneurships in the last two decades? What is the core idea, the model and the technologies that had propel iPhone, Amazon, AirBnb, Uber, to mention a few digital matchmakers?Nobel Prize winner Jean Tirole studied the two-sided markets, or two-sided platforms. The digital factor increases the quantity and posibilities of matchmakers with multisided platforms. Dr. Evans and Dr. Schmalensee take it from there and expand and deepen the theory of matchmakers that Jean Tirole . "A Must Read for Anyone Interested in B2B and B2C Platforms" according to Chris ONeill. Excellent book. Great use of both successful and failed multisided platforms as examples in explaining specific issues. Based on personal experience building, deploying and operating three B2B multisided platforms since 1997, I was very impressed with the authors' deep understanding of the complexities and challenges that must be handled for a platform to achieve product market fit, user liquidity and platform profitability.I hope their next book will be about the challenges encountered when connecting multisided B2B platforms wi. "The Platform Economy" according to J. M Schwartz. Fantastic and accessible read for anyone interested in learning about the differentiated business case for a platform and how platform business are changing our economy. Good explanation of the the key considerations for anyone looking to start a multi-sided platform.
In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who've consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Whether you're an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakers - rich with stories from platform winners and losers - is the one book you'll need in order to navigate this appealing but confusing world.. Although matchmakers have been around for millennia, they're becoming more and more popular - and profitable - due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today's power bro
As seen in The Wall Street Journal, The New York Times, and The Economist.It’s a worthwhile, and short, read for anyone who wonders about the key drivers in different types of business. It’s an entertaining read, yet filled with the insights essential for anyone interested in starting or scaling these complex yet powerful businesses.”Lawrence H. Matchmakers is a journey through the strategies of platform businesses, which are central to our economies. This deep dive into today’s multisided businesses provides a clear, compelling, and entertaining road map for how net platform businesses can blast off and ignite. It’s not only full of great