Perspectives on Localization (American Translators Association Scholarly Monograph Series)

* Read ^ Perspectives on Localization (American Translators Association Scholarly Monograph Series) by Brand: John Benjamins Publishing Company ✓ eBook or Kindle ePUB. Perspectives on Localization (American Translators Association Scholarly Monograph Series) Expensive but worth it tabea I have found this to be a good collection of articles that provide a first introduction to various topics in Localization. The articles I have read so far were well-written and accessible.]

Perspectives on Localization (American Translators Association Scholarly Monograph Series)

Author :
Rating : 4.91 (868 Votes)
Asin : 9027231893
Format Type : paperback
Number of Pages : 362 Pages
Publish Date : 2017-09-28
Language : English

DESCRIPTION:

To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including: • Return on investment and the localization business case • Localization cost drivers and cost-containment strategies • Localization quality and customer-focused quality management • Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) • Using a meta-language to facilitate accurate translation of disembodied content • The case for managing source-language terminology • Terminology management in the lo

Expensive but worth it tabea I have found this to be a good collection of articles that provide a first introduction to various topics in Localization. The articles I have read so far were well-written and accessible.

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