Red Hot Internet Publicity - Fourth Edition: The Insider's Guide to Marketing Online!
|Rating||:||4.83 (739 Votes)|
|Number of Pages||:||275 Pages|
A Marketing Manual for the Internet Most people who write a book or create a product/service focus their attention entirely on the quality of the book or the product/service. They often operate under the assumption that if "you build a better mousetrap the world will beat a path to your door". It is a rather harsh fact, but the success of your book/product/service will depend more on the quality/effectiveness of your marketing than the quality of the product.In many respects, the Int. A knowledgeable book that is a great tool for online publicity and marketing! “Red Hot Internet Publicity: The Insider's Guide to Marketing Online!”, written by Penny Sansevieri, is a book that right from the beginning takes most of the confusion out of something as broad and multifaceted as social media by speaking personally and straightforward about how it works, how it has changed, what it all encompasses, and how to efficiently use it for marketing your product. Throughout the book the author builds upon wha. Red Hot Interent Publicity I learned a lot from this book, after about half way through.A. The age of networking being personal contact and newspapers. The best advertising was word of mouth, and stores put customer satisfaction first. How that has changed, and why.B. As we have traveled form that age to now, the internet has happened. The world population has grown and the knowledge shared in this book is a "have to" if you are interested in expanding, and managing your bus
Her company has developed hundreds of successful book marketing campaigns, and Penny is responsible for researching, creating and implementing the first comprehensive Internet publicity campaign called, The Virtual Author Tour™. Instead, you’ll have a highly-effective Internet publicity plan that’s practical, powerful, and custom tailored for your business or book marketing campaign. And the paralyzing feeling of not knowing where to start or what to do.Enough of that already! It’s time to dump those feelings forever—and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential