Successful Tourism Marketing: A Practical Handbook
|Rating||:||4.88 (672 Votes)|
|Number of Pages||:||230 Pages|
""Will benefit anyone seeking to promote a tourism product or service either in the UK or overseas. The book provides clear guidance on developing a marketing plan, developing suitable products and the successful use of promotional tools, as well as giving practical examples of effective campaigns."" -- ABTA Magazine
For British businesses ONLY I was very disappointed with this book.The writing is unclear, and the focus of the book is for British tourism businesses only. It should've said something like that on the title of the book before I plunked my money down for it. Not a cheap paperback, either.What can I say? Sometimes in life you get burned
Travel and tourism is one of the world's largest industries. With improved marketing, most tourism businesses can claim a bigger share of this lucrative but fragmented industry. ""Successful Tourism Marketing"" is designed to benefit anyone seeking to promote a tourism 'product' or service, whether it is a destination, visitor attraction, hotel or tour operation.