The Art of Membership: How to Attract, Retain and Cement Member Loyalty

[Sheri Jacobs] ✓ The Art of Membership: How to Attract, Retain and Cement Member Loyalty ↠ Download Online eBook or Kindle ePUB. The Art of Membership: How to Attract, Retain and Cement Member Loyalty Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter how-to guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culmina

The Art of Membership: How to Attract, Retain and Cement Member Loyalty

Author :
Rating : 4.49 (998 Votes)
Asin : 1118633105
Format Type : paperback
Number of Pages : 304 Pages
Publish Date : 2014-06-25
Language : English

DESCRIPTION:

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list.. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical

And during those careers, you've got to successfully provide for them exactly what they need, when they need it. The book also includes a template designed to help create a concrete action plan based on the unique aspects of your organization.. The recommendations are concrete, irrefutable, and backed by data derived from ASAE research and Jacobs's more than forty market research studies encompassing members and nonmembers from organizations of all types and sizes.The Art of Membership is filled with illustrative cases and examples from associations, nonprofits, and corporations as well as "how-to" g

One of the best membership books I have ever read. Andrew Calhoun I just finished Sheri's newest book on "The Art Of Membership" and I will encourage everyone in my department to read it. I've been an association leader for more than sixteen years and learned new ways of approaching some of the more challenging issues of recruitment and retention. There are great passages on things such as, action steps on how to better define your brand, ways to increase response rates in a shorter period of time and "onboarding" tactics to increase retention. Market research and real world examples help you to see concrete results of good membership strategies.. "A must-read for anyone trying to grow your membership and trying to stop membership decline." according to Amazon Customer. I bought this book looking for ideas and inspiration for several of the non-profits boards that I am on that are struggling with declining memberships, declining finances and therefore declining viability. This book was a real eye-opener. It gave me practical advice based on principles that work and it all made sense! Yes, membership is an art, but this book also gives you the science of it too. You don't have to try to come up with your own strategies from scratch, use these ideas and adapt them to your situation. When you have limited time and resources, you can't waste your time. "Real ideas - REAL examples (not just "case studies")" according to Allan Elder. This book is very well done. The author presents dozens of principles and suggestions for developing membership programs, keeping people involved, and renewing. She addresses how to convert membership into revenue as well. I am researching opening a fitness center which means a lot of what Sheri advises is not completely relevant, however, most of it is and even the parts not directly relevant spark the imagination for how to address various issues.My favorite thing about her writing is how she combines the ideas with examples. Yes, many authors do this, but poorly. Usually, an aut

Sheri Jacobs, CAE, is president and CEO of Avenue M Group, a full-service association marketing agency with in-depth expertise in member behavior, engagement, and retention. Formerly, she was the director of membership at the American Academy of Implant Dentistry, director of marketing and communicatio

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