The End of Detroit: How the Big Three Lost Their Grip on the American Car Market

[Micheline Maynard] ✓ The End of Detroit: How the Big Three Lost Their Grip on the American Car Market ✓ Download Online eBook or Kindle ePUB. The End of Detroit: How the Big Three Lost Their Grip on the American Car Market The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. Drawing on a wide range of interviews with industry leaders, including Toyota’s Fujio Cho, Nissan’s Carlos Ghosn, Chrysler’s Dieter Zetsche, BMW’s Helmut Panke, and GM’s Robert Lutz, as well as car designers, engineers, test drivers and owners, Maynard presents a

The End of Detroit: How the Big Three Lost Their Grip on the American Car Market

Author :
Rating : 4.86 (899 Votes)
Asin : 0385507704
Format Type : paperback
Number of Pages : 368 Pages
Publish Date : 2013-08-23
Language : English

DESCRIPTION:

Maynard writes, "With the exception of Toyota and its expansive lineup, none of the import companies has designs on meeting Detroit head-on in every segment where it competes. Copyright 2003 Reed Business Information, Inc. They can be successful by fixing their targets and taking away markets, one by one." She cites BMW and Hyundai as two companies who know their markets very well and have solid brand images. She explains the various reasons for the diminished power of domestic car makers including the introduction of new, more appealing models and light trucks. The reporting is solid, but the writing is occasionally dull. Based on Maynard's interviews with executives and emp

A Customer said Chance For Change!!. Don't be turned off by the title, if you a "Big Three" lover or supporter! Stay opened-minded when reading this book. I love this book. Well written, interesting facts even though some are general. I learned lots of things about the auto industry that I did not know, even though I worked indirectly with the BIG THREE for about 10 years. I could see some of the things happening in the book, bu. "Cool book, needs an update" according to JSquaredZ. This was a really cool book that gives a good overview of how the Imports took over the Auto industry. The biggest issue is that the last update of the book was in Nov 200Cool book, needs an update JSquaredZ This was a really cool book that gives a good overview of how the Imports took over the Auto industry. The biggest issue is that the last update of the book was in Nov 2004 so there is almost 5 years that isnt covered. This should be revised asap since the book talks about this and that will happen by 2010, etc and it turned out to be fairly prophetic. Maybe just an update to the epilogue.. so there is almost 5 years that isnt covered. This should be revised asap since the book talks about this and that will happen by 2010, etc and it turned out to be fairly prophetic. Maybe just an update to the epilogue.. "It's ok, but bear with her if you can" according to A Customer. I must say, I'm not as good a writer as Ms. Maynard, but I think I actually may know more about the car business than she. In fact, if you're an enthusiast, you may very well know more than she does as well. The book is just fair. It gives some neat historical recounts on how the Japanese set up their operations in the US, and how their corporate cultures and history are in Japan. I must say,

The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. Drawing on a wide range of interviews with industry leaders, including Toyota’s Fujio Cho, Nissan’s Carlos Ghosn, Chrysler’s Dieter Zetsche, BMW’s Helmut Panke, and GM’s Robert Lutz, as well as car designers, engineers, test drivers and owners, Maynard presents a stark picture of the culture of arrogance and insularity that led American car manufacturers astray. Maynard predicts that, by the end of the decade, one of the American car makers will no longer exist in its present form.. Maynard argues that by focusing on high-profit trucks and SUVs, the Big Three missed a golden opportunity to win back the American car-bu

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