The Essential McLuhan
|Rating||:||4.42 (516 Votes)|
|Number of Pages||:||416 Pages|
Agreement and scoffing ensued. Tom Wolfe suggested aloud that McLuhan’s work was as important culturally as that of Darwin or Freud. He was, in reality, a deeply literate man of astonishing prescience. Marshall McLuhan’s insights are fresher and more applicable today than when he first announced them to a startled world. This book is the essential archive of his constantly surprising vision.. Increasingly Wolfe’s wonder seems justified.”From the IntroductionHere in one volume, are McLuhan’s key ideas, drawn from his books, articles, correspondence, and published speeches. He seemed futuristic to some and an enemy of print and literacy to others. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation.Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the
Eric McLuhan, Ph.D., is the author of Laws of Media and The City as Classroom (both with Marshall McLuhan) and a forthcoming book on James Joyce’s Finnegan’s Wake. He has taught at the University of Toronto, York University, Wisconsin State University, and other colleges.Frank Zingrone, Ph.D., is professor of communication at York University i
It would have been nice if sources were noted at the beginning or end of each linear text, and I hope this is addressed in future editions. It includes substantial passages from my favorite McLuhan book The Gutenberg Galaxy (a brilliantly provocative academic treatise about the history and consequences of writing and printing), as well as many articles and interviews you wouldn't find in any of his previously published books anyway. Other than these minor editorial quibbles, this book is highly recommended. Given the profo
Five Stars Mj23 awesome. A Customer said Understanding McLuhan is essential to understanding media. McLuhan was not the first to open up the field of media study with the focus on the media rather than content. But he was the first to see that ALL human artifacts create their own context of effects, and McLuhan remains unsurpassed in the breadth and depth of his understanding. No field of human endeavor goes unaffected by media environments, and this generous collection is well suited to the serious inquirer, whether new to McLuhan or revisiting him with the onset of the latest manifestations of the electronic age--the web and internet. THE Intro to McLuhan J. Halmos I trust this is the one compiled by his son Eric.Anyway, this book seems to read like McLuhan always wanted it: short, digestible bursts of prose.The Playboy Interview is fantastic. I always generally enjoyed McLuhan in a dialog scenario more than his writings, though his writings definitely tend to have more moving moments of clarity and epiphany.