The Magazine Century: American Magazines Since 1900 (Mediating American History)
|Rating||:||4.24 (932 Votes)|
|Number of Pages||:||242 Pages|
The book concludes with an assessment of the decade since 2000, and offers an optimistic outlook for the future of magazines.. The twentieth century was the magazine century in many ways. Illuminating how the move from general interest to niche audiences originated early in the century – not after the rise of television – the book also shows how the growth of advertising enabled the cost of magazines to steadily decline. However, declining costs and expanding audiences brought a steady erosion in the intellectual content of magazines, illustrated by the rise in sex and celebrity titles during the 1970s and later. Between 1900 and 2000, the number of magazines grew from about 3,000 to 17,815 – a 593 percent increase, which exceeded population growth by 95 percent. This book examines how and why magazines grew so rapidly. Structured chronologically by decade, it tells the stories of innovative publishers, editors, and magazines, and how and why they succeeded. The typical American read less than half a magazine per
Sumner has been a Professor of Journalism at Ball State University since 1990, and is coauthor of Feature and Magazine Writing: Action, Angle and Anecdotes (2009) and Magazines: A Complete Guide to the Industry (Lang, 2006). The Author: David E.
And in these pages are broad and helpful hints on how we can return to glorious.- (Richard B. It is the cornerstone of our past, from which we can live our present and better prepare for our future. Sumner aptly adapts his magazine history book and names it 'The Magazine Century'. It's thrilling, funny, disturbing, sad, and ultimately inspiring. A must-read for anyone who ever doubts the power of magazines and their place in our history.- (Samir Husni, Professor of Journalism and Director, Magazine Innovation Center, University of Mississippi) -The future of magazines? Murky. The book scans the magazines of the twen
Outstanding Media History Gary E. Hoover There are not many books which really thoroughly cover the history of an industry.The magazine industry is one of the most interesting in the US, and the twentieth century may have represented the industry's best days, although innovation and specialization continues. Sumner's book covers both the big time leaders like Henry Luce but also the innovators a