The Product Manager's Handbook 4/E

Read [Linda Gorchels Book] # The Product Managers Handbook 4/E Online ^ PDF eBook or Kindle ePUB free. The Product Managers Handbook 4/E Good for First Venture into Product Management Michael J Webb This book is a good first step into product management (even though I tend to be partial to textbooks). It covers a wide spectrum of the topic. Unfortunately, this wide coverage and the books short length (254 pages) means that at times it tends to be a bit too general. If you are looking for a very specific and comprehensive book then this might not be the one for you.On the upside, its packed full with charts, checklists and case

The Product Manager's Handbook 4/E

Author :
Rating : 4.40 (661 Votes)
Asin : 0071772987
Format Type : paperback
Number of Pages : 400 Pages
Publish Date : 2014-04-17
Language : English

DESCRIPTION:

She lives in Madison, WI.. She is the author or coauthor of several business books, including The Product Manager’s Field Guide and The Manager’s Guide to Distribution Channels. Gorchels has provided corporate training for global organizations including Nokia, Siemens, Metso Automation, and others. Linda Gorchels serves on the Executive Education faculty of the Universit

She is the author or coauthor of several business books, including The Product Manager’s Field Guide and The Manager’s Guide to Distribution Channels. Gorchels has provided corporate training for global organizations including Nokia, Siemens, Metso Automation, and others. She lives in Madison, WI.. About the AuthorLinda Gorchels serves on the Executive Education faculty of the University of Wisconsin-Madison’s School of Business

It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues.This indispensable resource proves that the techniques and tools product managers use are similarregardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performancewhether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal.The Product Manager’s Handbook shows you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that produces satisfying productsfrom initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to:Balance breakthroughs and line extensions Create business casesincluding competitive assessment, market requirements, and risk reduction Conduct gate reviews and beta testing and manage scope creep Get everything in order for a smooth product launch For those who manage existing lines, this guide provides:Specific tips for each of the 4Rs of product life-cycle management Brand guidelines Approaches to customer message management Advice on working with sales and the channelClear, easy-to-read charts show you how to ma

Good for First Venture into Product Management Michael J Webb This book is a good first step into product management (even though I tend to be partial to textbooks). It covers a wide spectrum of the topic. Unfortunately, this wide coverage and the book's short length (254 pages) means that at times it tends to be a bit too general. If you are looking for a very specific and comprehensive book then this might not be the one for you.On the upside, it's packed full with charts, checklists and case studies (invaluable tools in learning), and it's written in a pretty concise fashion.Overall, I feel that this book is a . Arun Ramamoorthy said Definitely not the handbook!. As a Product Manager with "Definitely not the handbook!" according to Arun Ramamoorthy. As a Product Manager with 20+ years of experience, I read the book based on a recommendation from a colleague in the hope that I can suggest it as a reading for new members in my organization. This book was a huge let down to say the least. While it provides basic constructs, it doesn't have the practical depth. Most of the information is anecdotal. The book uses a lot of terms without ever defining them (or doing so much later).If you are absolutely new to the work force and are wondering what is product management, then this might be a good start. How. 0+ years of experience, I read the book based on a recommendation from a colleague in the hope that I can suggest it as a reading for new members in my organization. This book was a huge let down to say the least. While it provides basic constructs, it doesn't have the practical depth. Most of the information is anecdotal. The book uses a lot of terms without ever defining them (or doing so much later).If you are absolutely new to the work force and are wondering what is product management, then this might be a good start. How. "Good coverage but a bit light on details" according to A Customer. This is a very good introductory text to anyone who aspires to be a Product Manager. It skims through the generics of what is required of a Product Manager in general. Coverage of topics such as planning for new products, some light financial discussions, discussions about marketing plans, etc. are useful to know.It pays to note that this book is light on details and should be used as an introductory text. There are books that offer in-depth coverage of specific areas of product management areas such as marketing planning, business planning, marketing a

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