The Real Ones: Four Generations of the First Family of Coca-cola
|Rating||:||4.29 (803 Votes)|
|Number of Pages||:||344 Pages|
The great-great-granddaughter of the founder of the Coca-Cola Company provides an inside look into her family and one of the most successful, idiosyncratic companies in American business.
The saga begins with Georgian Asa G. With freelance writer Roberts, Graham, herself a Candler descendant, researched public records, private letters and unpublished documents for this business saga and family cavalcade of triumphs and sorrows, the latter brought on by sibling rivalry, infidelity, child mortality, alcoholism and accidental deaths. Candler, who in 1888 paid a fellow druggist $2033 for the rights to a headache remedy called Coca-Cola and, through an innovative national marketing campaign, enriched himself, the Methodist Church, Emory University, his native Atlanta, myriad social causes and his 400-plus descendants through company profits which amounted to $1618 million net in 1991. . A highlight here is a hilarious inside look at the company's famously disastrous 1985 decision to "improve" the still-secret Co
Great read. Elizabeth Candler Graham is such a gracious Patient knitter Enjoying reading about the Real Ones. Great read. Elizabeth Candler Graham is such a gracious and patriotic lady.