The TV Brand Builders: How to Win Audiences and Influence Viewers
|Rating||:||4.84 (679 Votes)|
|Number of Pages||:||328 Pages|
"There is a paucity of material on all matters television marketing – and what there is often quite stuffy and academic. This is why I recommend Charlie Mawer and Andy Bryant’s (of RedBee fame) book TV Brand Builders." (Tim Rabjohns dotmogo)"The TV Brand Builders is an outstanding and in-depth examination of the craft of television marketing, full of insight, perspective and anecdote into what really works and why. It is sure to become a must-read for all those wanting to understand what's important in today's rapidly evolving TV landscape.Andy and Charlie combine their many years of e
Two leading practitioners interview 50 international industry experts to show how these favorite TV shows find an audience, and how the great TV brands are built. Examples drawn from major broadcasters such as Fox, AMC, and HBO, and popular shows including “American Horror Story,” “Mad Men,” and “Doctor Who" highlight the marketing, advertising, and design techniques that work best in TV. The TV Brand Builders brings to life the launching of blockbuster dramas and the promotion of major sporting events, and covers from building online trailers to creating entirely new TV channels. The TV Brand Builders is the account of how the biggest television networks, channels and programs are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally-defining TV promos, digital and social media campaigns and design identities. It provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices, and social media. Practical advice and strategic insight is blended with insightful stories from the ratings front line, all supported by a video-rich stream of online resources.
The -definitive- book on TV brands. A must read. Andy Bryant and Charlie Mawer may already be two of the definitive voices in the field of TV branding but what makes this book particularly insightful and special is how they go about telling the story of TV brands. The book itself is a brilliant read on the shifting and dynamic landscape of entertainment brands. These guys are the real deal and tell these brand stories not just through theory, but relevant, boots on the ground experienc