To Russia With Fries: My Journey from Chicago's South Side to Moscow's Red Square - Having Fun Along the Way
|Rating||:||4.41 (760 Votes)|
|Number of Pages||:||352 Pages|
His account describes how he finally succeeded in opening the world's largest McDonald'sAjust blocks from Red SquareAand selling more apple pies in the first three days of operation than the average Canadian restaurant sells in a year. With Macfarlane's (Come from Away) assistance, Cohon's hardworking, good-humored personality rings clear. From Publishers Weekly Decades before the collapse of the Soviet Union opened the floodgates to waves of Western entrepreneurs, an eager executive was in active negotiations with Brezhnev-era officials to give his corporation a presence in Soviet Russia. . I just don't have to wait in line any more") or remem
A. J. Willis said Selling Russians McBelieve. A fascinating story of the authors life, concentrating on his efforts trying to sell the concept of fast food to party apparachiks who had almost little idea what a hamburger was and acted as if they cared less. The book is full of the many humerous and incongruous situations that confronted the western businessman in both Soviet and post Soviet Russia, for that reason alone I would recommend the book.Having said this I found many irritations too in the sections of the book dealing. Interesting and Entertaining Russell Chalfant Although there is a bit of name dropping and a few self congratulatory stories, overall this book is entertaining and worth reading. Mr. Cohon, while summarizing business dealings which define perseverance, provides interesting perspectives on business management, networking and family values. He also provides a lot of information about the inner political workings of the former Soviet Union.. Entertaining memoir R. Frost George Cohon describes how he turned McDonald's into a Russian institution by marketing meat, bread, potatoes and milk in a culture where such fare had long constituted the traditional diet. The lesson here is that when global companies market products that local consumers can readily identify with, the companies are perceived to be of local origin.
But the man you’ll meet in the pages of To Russia With Fries is considerably more complex than that description suggests. You’ll discover a man who is a natural and creative entrepreneur and an acknowledged expert on starting a business in Russia. You might think that an autobiography by the senior chairman of McDonald’s in Canada and Russia would be a modestly boastful, ho-hum business story of expansion and board-room debates, wrapped in some nice reminiscences about his family. Here, you’ll encounter a man who not only dreamed the impossible dream of opening a McDonald’s restaurant in the heart of the Soviet Union (of all places), but had the patience, the persistence, and above all the good humour to navigate the maze of obstacles set in his course by a scornful communist bureaucracy. Because this is George Cohon’s autobiography, and George Cohon (“Call me George, please!”) is not an ordinary man…not in his approach to business and not in his approach to telling his life story.It’s true that George Cohon is one of the most successful businessmen of his generation and that he’s also one of the most colourful. You would be very wrong. He’s been there and done that – long before the crash of the Iron Curtain.From a man who can think and do six things at once (he’s been told he has a mind like a butterfly), comes a very lively and