Trendology: Building an Advantage through Data-Driven Real-Time Marketing
|Rating||:||4.22 (937 Votes)|
|Number of Pages||:||234 Pages|
Chris Kerns has been at the forefront of digital data and insights for over a decade, defining digital strategy for some of the world's largest brands. His research has appeared in The New York Times, Forbes, USA Today and AdWeek, among other publications.. Previously, he led Digital Analytics at Bazaarvoice, mining user-generated con
This book not only shows that real-time marketing is here to stay, but gives brands the tools and guidance to build out a smart, data-driven approach to the newest marketing trend.. Along with these insights, readers will also learn:- What works for brands doing real-time marketing, and what should be avoided?- How to measure the performance of your real-time social strategy- How a brand can leverage trends on an every-day basis- Best practices to build a data-driven approach and team- The future of brands and social trends, including interviews with digital thought leaders from Arby's, the Boston Celtics, the Wharton School, the PGA Tour, and many mo
Trendology: Five Stars People, process, dataand most importantly a real focus on data. In Trendology, Chris Kerns does an excellent job covering the phenomenon of Real-Time Marketing on Twitter based on his study of over 100 brands and 250,000 Tweets. He defines what Real-Time Marketing is and gives a foundation on how to define success in the space.On a tactical level he dedicates chapters to Real-Time Marketing around large, well know events. Erik Qualman said The De facto Guide for Real-Time Marketing. Real-Time Marketing Will Never be the SameI love it when people disrupt with data, and that's why I enjoy digesting and learning from this book. Kerns took the time to prove things to me with data. Real Time Marketing is a hot topic, but no one has stopped to look at the data on how it works, especially at the scale that Kerns uses in this book.With a thoughtful approach looking at over 100 brands and many different circ. "The 21st Century Master Plan For Marketers!" according to Wade Danielson. I had Chris on my podcast, The Entrepreneurs Library, to give a deep dive on Trendology. With Chris’s experience he gives amazing insight on creating a real-time, data-driven social media strategy designed to amplify your marketing results to new heights. If you would like to hear a review from the author himself check out episode 117 at theELpodcast.com/books.
This book demonstrates how creativity, serendipity, and data will help you build a winning foundation, team, and strategy to thrive in a real-time world.' - Brian Solis, Digital Analyst, Anthropologist, and author of What's the Future of Business? (WTF)'Social data has quickly become a critical component of the best marketers' strategies. Trendology illustrates how executives can develop a strategic but pragmatic approach to RTM, leveraging data, case studies, and practical frameworks not only for major events, but also for daily social marketing programs.' - David Beck, Co-Founder, BRaVe Ventures and former Senior Vice President and General Manager of Social Media at Univision'Chris Kerns validates real-time marketing's position as an absolute must-have for every business—taking it from a gee-whiz aspiration to a vital need with process and data to inform decision-making.' - Peter Fader, Co-Director, Wharton Customer Anal