What Did Jesus Drive: Crisis PR in Cars, Computers and Christianity
|Rating||:||4.72 (760 Votes)|
|Number of Pages||:||400 Pages|
This must become a college textbook for PR professionals as it maps their futures. --Al VinikourHaving lived through similar crises in the auto industry I can say from experience Jason has told it like it really is. A must read for any communications professional. Jason Vines in raw and real story telling of his own journey explains to every politician, celebrity, corporate communications professional and government agency that has ever faced trouble why we have such a hard time telling the truth. If you ever find yourself in the position to give advice to CEOs, do yourself a favor and read Vines' book; it could be the biggest career boos
(Although he does appear in two chapters: first as a Hispanic grandfather from Waterford, Michigan, and later as the real Prince of Peace.) No, this book is about a life in the public relations blast furnace of the automotive industry; being the only man on the front line. It s not for the faint of heart But it does make for one entertaining memoir! Welcome to the life of Jason Vines, the man who preserved the good name of Ford/Firestone, Jeep, General Motors, Nissan, Chevy, and other mega-companies throughout one catastrophe after the next. If you re a company owner, CEO, PR professional, the lessons and stories in this book are INVALUABLE for you and everyone in your PR department! Even if you re just somebody who enjoys a look into the wild ride in the world of corporate America, this book is for you.. Ever wonder what it would be like to work Public Relations for Ford, or General Motors? Imagine a thousand cameras flashing in your eyes through a forest of microphones, everyone millions of dollars and world-wide headlines riding on your every word as you try to navigate your company through crisis, time and time again. In Vines candid first book, What Did Jesus Drive , you ll hear about all the trials, tribulations, hilarity, and heartbreak of being a master PR consultant straight from the man with the silver tongue himself! Outrageous as it is insightful, shocking as it is refreshing; Wha
Would Jesus Commit Fraud if He Were in Business? Anne Wingate After three and a half weeks in bed doing nothing but read, I am finally able to stay up long enough to write some reviews. So don't think that my posting many reviews in a short period of time means that I didn't read the book. I read every word of every one. I would have read a cereal box if nothing else had been available.This book is about business ethics and how to win without sinning. When I worked for the Bell Telephone System, I saw many of thes. Up There with the Best Books Ever Written on the Inner Workings of the Automotive Industry As an automotive writer, especially one who has covered Chrysler in depth, over the past 20 years I've had the opportunity to get to know Jason Vines on a professional level. But nothing prepared me for what the Up There with the Best Books Ever Written on the Inner Workings of the Automotive Industry Richard Truesdell As an automotive writer, especially one who has covered Chrysler in depth, over the past 20 years I've had the opportunity to get to know Jason Vines on a professional level. But nothing prepared me for what the 401 pages of this book offers. My personal bookshelf contains most of the insider, tell-all books written about the domestic auto industry in the past half-century, including the landmark books written by Lee Iacocca and Bob Lutz, but What Did J. 01 pages of this book offers. My personal bookshelf contains most of the insider, tell-all books written about the domestic auto industry in the past half-century, including the landmark books written by Lee Iacocca and Bob Lutz, but What Did J. Rob Slaven Photography said The consummate guide to PR strategies for big corporations.. As is very often always the case, I received this book free in exchange for a review. Despite the kindness of receiving a free book I'm absolutely candid about the book because I want everyone to know what they're getting as much as I hope to when I'm shopping.When I picked up this book I couldn't believe that it actually was about PR in the auto industry. I assumed, obviously incorrectly, that it must be some bizarre bit of fiction. As it turns out, it
Government divestiture of GM stock, the revival of GM's European operations and other corporate and product issues, including the recent recall conundrum regarding the ignition switch issue. Government and the U.S. He is credited with leading some of the most memorable product launches in the automotive industry including the Chrysler 300, Jeep Grand Cherokee, Dodge Viper, Dodge Ram and the reborn Nissan 350Z.